It's a relevant question that begs asking: are coffee shops benefiting from branding? This is a question that can only be answered on an individual basis. Many of you could recognize the value of branding in your business, while others may not have even considered the issue. If you're currently operating a coffee shop, the answer to that question may be more important than ever before—but what are the benefits of brand reputation?
Coffee shops have doubled in numbers, since the year 2000. With this massive boom, comes the opportunity for a coffee shop to prosper.
Starbucks and Tully's use strategically themed logos to add appeal towards their customers.
Coffee shops like Starbucks and Tully's place an importance on branding. Starbucks is famous for their logo: a green mermaid while seated. Tully's also has a nautical themed logo, where the red and green stripes are iconic.
The fact that these chains are spending so much money on branding indicates they've found some success in appealing to customers. What makes Starbucks successful? What do these logos do right? How can we emulate this success in our own branding efforts?
"The popularity of coffee is so large that people may choose a coffee shop based on their logo.
An article by Forbes suggests that logos ar very important in modern society. "Over the last few years, companies have invested a lot more in branding efforts such as logo design and its placement on their packaging," says Michael Boyajian , CEO of Brandcaffeine .
In a survey conducted by Lavazza Coffee Company 64% of respondents said that the design and identity of the store is important when picking a place to buy their coffee.
If you walk into a coffee shop, what do you look at? The logo isn't the first thing I notice, it's the people and their product that grip my attention - yet they're not important enough to mention. But why are we so interested in the graphics of some companies, when we fail to care about similar companies?
The profit margin is small, but branding makes it possible to generate more sales than without.
Many coffee shops are known for their ambiance and unique atmosphere. While some may think that this is just a way to create a personal experience for the customer, it's actually much more than that.
Branding allows you to create an emotional connection with your customers. This can lead them to interact with your brand in a way that they might not have otherwise done.
A good example of this would be Starbucks' loyalty program, which gives points for every purchase made at their stores. With each purchase, customers get closer and closer to getting free drinks or food items. This encourages customers to keep coming back so that they can earn more points and save money on their next visit.
Expanding your business by creating packaging and retail items with your logo helps to create a connection.
If you own a coffee shop or you are thinking of opening one, you will want to create an awesome logo and brand. Brands help customers recognize the quality of your product or service. Your brand can be seen in the logo that is used on your packaging and retail items, such as cups, mugs and t-shirts.
When people see your logo on something that they use every day, they will begin to associate it with quality products and services. When someone buys a cup from your shop, they will feel good about supporting your business because they know that you care about quality products and services like them too.
You can create custom cups, packaging and cafe accessories on sites like growyourcafe.com.
Branding is important in this industry, whether it's corporate or a local cafe. It adds value to the customer experience.
The way branding and design affects a company is important. It's about marketability, brand loyalty, and what the consumer thinks of your service. You have to look at it from all angles (especially from behind the counter.) Once a branded item is taken out into the world, it becomes your silent salesman from this point on.